Learning from the market
Manager Joseph Liu shared observations from business visits to Egypt, Turkey and the United Arab Emirates in a company sharing session. The discussion explored how a deeper understanding of local cultures can inform international business.
Understanding daily life
History, religion and lifestyle influence how customers see and use products. The session connected these observations with local market strategies and possible sources of design inspiration.
From observation to collaboration
The team discussed the value of cultural understanding when engaging with overseas customers and partners. Listening to the local context helps make market conversations and product decisions more relevant.
